This is by far my largest body of work as it comes from time spent at my most recent job where I started as a Graphic Designer and ended as an Art Director. This work spans over the course of five years, however the majority of it was within the last two. Viscosoft is a sleep brand specializing in mattresses and mattress toppers. They also feature pillows, sheets, and blankets. There was very little to this brand upon starting aside from the name and the logo. Our goal was to create a friendly, approachable, and warm tone. We kept this congruent across graphics, photo and video, iconography, typography, and copy.
sample packaging
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As stated perviously, we wanted a friendly, approachable, and warm tone. At the photoshoots, I hired talent and created the schedule, did all the shopping, dressed the sets, styled the models, created shot lists, did all general art direction, and even served as a second shooter and photographers assistant. It was a small company with a small budget and we managed to do a lot with very little.
photography
This is only a couple of many packaging designs completed during my Tenure at the company. Unfortunately, I'm lacking in examples, however I believe that this shows the overall look and feel. At the bottom of this page I speak on a private label project revolved around packaging.
sample packaging
product photography & flat lays
Above are only a few of many videos that we shot during my time at Viscosoft. My role in the video production was similar to that in photography however I also helped in the editing process here. Videos were used in email, on the website, on Amazon, as well as occasionally on social.
talking head, lifestyle, & product videos
The dream machine was an idea we had in creative and was developed by our tech team. Everything that you see above was created for it's launch.
dream machine launch
While not as much emphasis was put on social as the creative team would have liked, we still had the opportunity to create a lot of cute content. The image in the above left section gives you a look at Viscosoft's general content where as the content in the right section was created to play off current trends in pop culture. Below are a few examples of reels we created.
social media
Here are three examples of typical emails we would send out to customers and potential customers. We often utilized GIFs to add movement and interest in order to increase the click through rate.
sample emails
Made Mornings was our monthly newsletter where we took the focus away from sales and instead focused on content and engagement.
This is just a look at a couple fun emails that we would use in a last ditch effort to hook people. Everyone loves cute animals.
Here we have three examples of holiday themed emails. We always had at least one themed email for every holiday.
holiday content
