Darling is a lifestyle brand based in uplifting women while promoting a slower lifestyle. It shares articles and videos on "generational wisdom" that may otherwise be lost. This includes information on things such as cooking, natural dyes, creating pottery, sewing, gardening, herbal remedies, and just about anything that a grandmother may pass down to her grand daughter, across many cultures. Darling is a space where aging gracefully is prioritized over anti-aging and quality is prioritized over quantity. Aside from sharing knowledge, darling also curates work from female artists and artisans and provides a platform for them to share their talents with the community. This community may be found on their website, through their social channels, as well as in a quarterly magazine.
The above image features an example of one the generational wisdom article layouts. Darling's branding is intended to be beautiful and feminine yet handcrafted. Their tagline is "handmade revolution". A common feature throughout this magazine is the use of UPC codes. When scanned, they bring you to a corresponding feature on their website. For example, in an article about harvesting herbs, it would bring you to a video with even more detail on exactly how to do this.
This second image shows one of the shopping pages, each page featuring a specific artist or artisans. The shopping pages are broken up into categories such as home, fashion, art, etc. These pages also feature UPC codes. These codes would direct you to each specific artists work on Darlings website where you can buy the featured products as well as others. The magazine switches between articles and shopping to keep people engaged.
Here are just a few examples of the curated products, all of which are beautiful, hand crafted pieces.
With the packaging we wanted to keep a hand-made aesthetic. The shipping box is featured in the center image while any products inside that need individual packaging come in these simple boxes wrapped in twine. Enclosed with the products is a thank you letter with a wax seal and hand-written elements. The products featured with this brand are often very expensive and the care taken here is reflective of that. The box reads "concious feminine collective" "handmade revolution" "darlingcollective.com". The website has not yet been completed but will be coming soon!
